Another significant step in order to make an impact on your audience is to know them. For example, if you simply send a letter to employees about attending a conference on a Sunday and reiterating that it is a requirement, a portion of your workforce might resume to work with worries in their heads because they have religious obligations to meet on Sundays.
What if you could just follow a few rules to write web copy that converts web visitors into buyers? Or just drop a few words into a machine and your seductive copy rolls out at the other side? But I have a couple of lesser-known formulas that will help you write more persuasive copy.
And I have a warning about a smelly formula that leads to disaster and possibly chases your web visitors away. Shall we start with the stinky formula?
American advertising pioneer Elmo Lewis developed the formula around for designing and writing adverts. Most copywriting formulas are reincarnations of the eternal princess AIDA. They follow a similar process: And why do I say this formula is a bit smelly?
Of course AIDA is a simple formula. The process AIDA describes seems to make sense, too. The web is not like an advert in a magazine. When people land on your website, you already have their attention.
This is an important distinction with old-fashioned advertising. Your web visitors already clicked through to find out more about you. Your task is to create interest and desire.
First she chases web visitors away if you follow her suggestion to focus on drawing attention. Each web page needs a clear call-to-action that stands out and that encourages your web visitor to take the next step. How to create interest and desire on the web Remember: They scan web pages.
To get your web visitors interested, you need a value proposition that entices a scanner to start reading. You need a clear and credible headline, bullet points, and an image.
Draw them into your story so you can create desire for your product. You create interest with your value proposition; and then you describe your service to create desire. A powerful copywriting formula:How To Write Great About Us Page Content.
Your 'About Us' page. The one area of your small business website where you really have a chance to tell your story—who you are, what your small business is all about, and what makes you unique from your competitors. Automatic works cited and bibliography formatting for MLA, APA and Chicago/Turabian citation styles.
Now supports 7th edition of MLA. Photo: Wikimedia commons There are plenty of folks happy to tell you how to write better, just as any doctor will tell you to “eat right and exercise.” But changing your writing (or eating) habits only happens when you understand why you do what you do.
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