Subway demographic segmentation

Fast Food — Who Eats Where? McDonalds is the main restaurant of choice with over 18, locations in the US alone. There is little diversity in the types of people that go to McDonalds as it appeals to all types. Other fast food chains, however, are not quite as popular — and target different types of people and locations.

Subway demographic segmentation

Search goodExperience goodand Credence good There are many ways to classify services. One classification considers who or what is being processed and identifies three classes of services: The classification scheme is based on the ease or difficulty of consumer evaluation activities and identifies three broad classes of goods.

Subway demographic segmentation

Consumers rely on prior experience, direct product inspection and other information search activities to locate information that assists in the evaluation process. Most products fall into the search goods category e.

Many personal services fall into this category e. Evaluation difficulties may arise because the consumer lacks the requisite knowledge or technical expertise to make a realistic evaluation or, alternatively because the cost of information-acquisition is prohibitive or outweighs the value of the information available.

Many professional services fall into this category e. These goods are called credence products because the consumer's quality evaluations depend entirely on the trust given to the product manufacturer or service provider. Empirical studies have shown that consumers' perceived risk increases along the search-experience-credence continuum.

Subway demographic segmentation perception and risk reduction in service purchase decisions[ edit ] See also: Consumer behaviour Consumers are often nervous about air travel.

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Although the risk of a negative outcome is low, the severity of consequences is high in the event of a service failure. Perceived risk is associated with all purchasing decisions, both products and services alike.

In terms of risk perception, marketers and economists argue that perceived purchase risk is higher for experience goods and credence goods with implications for consumer evaluation processes. Any activity that a consumer undertakes in an effort to reduce perceived risk is known as a risk reduction activity.

Risk perception has been defined as "a perception or feeling "based on consumer's judgments of the likelihood of negative outcomes uncertainty and the degree of importance of these outcomes to the individual [consequences]".

Most of us know that the probability of being involved in an airline disaster is low low uncertainty. Statistically, you are much more likely to be involved in a vehicular accident that an aircraft disaster. While the likelihood of personal harm arising from air travel is indeed very low, the consequences or an airline disaster however are very serious indeed high consequence.

Whereas, car travellers who have been involved in a traffic accident often walk away with minor injuries, the same cannot be said for airline travellers. It is the severity of the consequence rather than the uncertainty that plays into airline passengers' fears.

Consumers are constantly weighing up uncertainty and consequences to reach subjective evaluations of the overall risk attached to various purchase decisions. Risk perception drives the information search process. Heightened risk perception may become a barrier to the natural progression of the purchase decision process and prevent customers from making a final brand choice.

Consumers who are risk-averse tend to spend more time and effort engaged in information acquisition in the pre-purchase stage and look for specific types of information that will alleviate their perceptions of risk.

Typical risk relievers might include such things as a reliance on personal sources of recommendation including word-of-mouth referrals; reliance on known and trusted brands, reading manufacturers' specifications, limited scale trial, reliance on warranties or guarantees etc.25 Odd Subway Restaurant Statistics.

May 24, Subway restaurants are a leader in providing fresh sandwiches to hungry consumers. With the quick service food industry generating nearly $ billion in the world today, over million people have jobs thanks to restaurants like Subway.

Marketing Strategy of McDonald's has evolved itself from using a product-based positioning to using Value-based positioning strategy. Its Glo-cal strategy to serve the customers in a better way & enriching their experience with local menus is the smartest step that proved critical to McDonald’s success.

SUBWAY use marketing segmentation, targeting and positioning strategies to develop their market. Page | 12 Target Markets The process of breaking down the total market for a product or services into distinct sub groups or segments, where each segment might represent a distinct target market to be reached with a distinctive .

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Subway demographic segmentation

Get expert industry market research on Fast Food Restaurants in the US. Industry market research reports, statistics, data, trends, forecasts and information. Save time, save money, generate more revenue, mitigate risk and make faster and better business decisions.

The demographic segmentation is something related to the age group, gender, lifecycle and income. And according to subway it majorly acts on the principle of concentrating on the age group in between 18 to 39years mostly the people are either studying or working.

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