Strategic marketing for cooking oil

Except for some companies providing ancillary and drilling services,most of the companies are huge with billion dollar balance sheet and huge operations as is the case with the Oil and Gas Industry worldwide. Except for Reliance Industries,the upstream sector of oil and gas production and distribution is dominated by government owned companies which are heavily regulated. It is quite strange as the minority investors are forced to pay for government subsidies for energy.

Strategic marketing for cooking oil

Despite the efforts of government aimed at efficient distribution of petroleum products; the problems of inadequate and uneven distribution among others still threaten the marketing of petroleum products today in the country. As a result, these problems gave birth to independent marketers that served as a panacea to the prevalent economic situation occasioned by inadequacy in petroleum products distribution in the country.

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Inadequate marketers therefore were granted rights to be involved in the industry as to bridge the gap created by Strategic marketing for cooking oil logistics, to ameliorate the sufferings of Nigerians.

Entry of independent marketers became welcomed and justified, in the oil industry. Prior to the birth of the independent marketers, petroleum products distribution was epileptic and unreliable. Therefore, the shortage experienced in the country of petroleum products in and were attributed to the inadequate distribution network for petroleum products.

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Government therefore responded to these problems in two ways: Also, task force have been put in place to ensure that petroleum products reach their destination without diversion. Also, possible recommendations are made to solve the problems so identified.

The study therefore covers mainly some specific petroleum products like diesel, kerosene, premium motor spirit gasoline and domestic gas, which are commonly used in domestic and economic life more than other products of petroleum crude oil.

Distribution pattern of petroleum products in Nigeria has received increased attention, since diesel, kerosene, gasoline are described as one of the bedrocks of the Nigerian economy. However, there are pertinent problems witnessed in the marketing of petroleum products in Nigeria.

One of such problems is the location of depots: Also, there is problem of shortage i. Easter, Christmas and New Year, during these periods, there is always excessive usage culminating into increased demand for petroleum product. Other problems militating against the distribution of petroleum products include: Studies have come up with above listed problems generally affecting the marketing of petroleum products, and no specific study has been carried out on petroleum products which is commonly used such as kerosene, gasoline and diesel.

This study is therefore focused on the identification of problems in marketing the petroleum products under reference and possible solutions being given towards solving them.

As a result of this short fall in capacity levels, the industry is yet to realize the object of its mission in the country. This unaccomplished mission is evident especially when looking critically into various problems relating to the oil industry in the country. Prominent among these problems is the ineffective marketing of petroleum products.

The aim of this study therefore is to identify the problem in the marketing of petroleum products and an attempt to determine ways of solving such problems looking critically at some activities involved. This study attempts to accomplish the following: Therefore, the economic importance of marketing petroleum products attracts government bodies, institutions, general public, international oil companies as well as independent marketers.

Strategic marketing for cooking oil

The information generated by this study would help the government carry out a more purposeful and result oriented planning, control and evaluation of the petroleum industry with a view to enhancing its contribution towards improving the Nigerian economy.

Also the benefits derivable from this research work by the researchers and the consuming public points to the significance of the study.

Based on the purpose of the research stated above, the following research questions have been formulated: The hypothesis shows the position or opinion of the researcher in his attempt to express the subject of this research work.

Strategic marketing for cooking oil

Though, these are subjective; their authenticity, validity, or otherwise will be tested in the process of this work. The problems of frequent power failure, inadequate storage facilities and transportation does not hinder effective marketing of petroleum products.

Inadequate finance, uniform pricing does not impede proper marketing of petroleum products to final consumers. According to Cassidythere are about two thousand, six hundred 2, petroleum products.The study of problem facing the distribution of these major three products (kerosene, diesel and gasoline) is necessitated by the heavy dependence of automobiles, industries, plants and machines as well as reliance of households on them for cooking, lighting and sometimes as first aid.

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